The new Adidas Deerupt style is all about pushing the limit of what modern sneaker design means in 2018. Disruptively simple: we focus on a strong, visual identity with maximum impact. Deerupt stands for a contemporary tech look and a comfortable, lightweight built. During several events in main cities of Europe (Paris, London, Amsterdam) organized by Pavillon Noir, Monochrome created a Realtime VR experience, central installation of the show. This production is a 3D and interactive interpretation of the GRID, main pattern of the sneaker. It has been tested by more than 1000 influencers coming from all Europe.