For their 70th anniversary, Dior asked Monochrome to create a virtual exhibition for the seven couturiers who contributed to build Dior's iconic story: Christian Dior, Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and Maria Grazia Chiuri. The exhibition is divided into seven rooms and explores the universe and the achievements of the Artistic Directors who have marked the famous French luxury House.
For each art director of the house, Monochrome created a specific room inspired by the timeless codes of Dior, major fashion shows, and specific aesthetic touches by period. Starting in 1947 with Monsieur Christian Dior, the visitor is immersed in journey through time ending with Maria Grazia Chiuri, discovering the evolution of the brand and its constant modernity rooted in an inspirational heritage.
An absolute and uncompromising attention to every detail of the creation processes is religion for Dior. For each art director, four iconic Haute Couture dresses were exposed. Modeling in 3D was risky, so Monochrome decided to scan these masterpieces in partnership with Digitage. For architectural codes, they realized a photo session at avenue Montaigne, the historical flagship of the House.
This project was created in cooperation with Ultranoir.