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After the Facebook Surround 360 camera was built, Facebook’s creative studio, The Factory, set out to explore the possibilities of what it could do and how it could be used to convey deeper stories of humanity and connection in a fully immersive stereoscopic 360 experience. The result is Here and Now, a short film created by Jaron Albertin that transports you to the middle of the main hall of Grand Central Terminal in New York, where you’re immersed in the stories of the people passing through. From family members reconnecting, to a final embrace as a young daughter departs for a trip, to a group of teenagers heading out for the night — you feel like you’re right there watching these moments unfold.

Here and Now is filmed and directed in a radically new way to match the power of this new fully immersive stereoscopic 360 media. Here the line between viewer and creator are blurred. Even though there are various audio and visual cues that lead you from one part of the story to the other, you are free to engage any character or vignette you want — often getting to know a character before they become central to the story. Other times you may want to gaze out into the beautiful architecture or scan the crowd to take in the whole experience like you would in real life. In many ways the story becomes your own — and each time you watch, you can experience the scene and story differently.

 
 
 

Credits

Client
Facebook

Agency
The Factory at Facebook

VP Consumer Marketing
Rebecca Van Dyck

VP Executive Creative Director
Scott Trattner

Executive Producer
Margaret McLaughlin

Creative Director
Larry Corwin

Art Director
Wilf Eddings

Copywriter
Luke Wicker

Producers
Cassie Gomrick, Mandi Holdorf

Production Companies
Smuggler, Here Be Dragons

Creator
Jaron Albertin

Director of Photography
Darren Lew

Executive Producers
Patrick Milling-Smith, Brian Carmody, Allison Kunzman

Producer
Erin Wile

Editor
Ting Poo

Post-Production
MPC

Head of VR, MPC
Tim Dillon

VR Sound Design
Q Department


Press


 

Jaron Albertin's Reel