By Rebecca Robbins
When most volunteers watch the footage — all while having their heart rate, sweating, breathing, pupil size, and body posture measured — they will most likely have no idea of all that went into capturing it.
In the case of the shark footage, Huberman teamed up with an A-list photographer named Michael Muller, who has a passion for photographing sharks in the wild. Their team has twice boarded a research vessel for a 22-hour voyage out into the Pacific Ocean to spend a few days out on the crystal-clear water off the coast of Guadalupe Island.Read More
Here Be Dragons had another great year at the Cannes Lions International Festival of Creativity, winning three Lions and shortlisting five.Read More
Trailers and Witty Outdoor Ads
By Robert Goldrich
Michael Muller took a circuitous path to the director’s chair, driven in part by his fear of sharks along with a profound attraction to the potential of virtual reality--all of which led to Into the Now. Produced by RSA VR, Into the Now just made its world premiere as part of the Tribeca Film Festival’s Immersive Program at the Virtual Arcade.Read More
Dragons-produced pieces The Last Goodbye, DISPATCH, and Tree have been nominated for the prestigious, audience-driven Webby Awards. Vote now and show support!Read More
By Randy Astle
If you don’t know Michael Muller‘s name, you do know his work. His still photos of great whites, hammerheads, and other species have garnered praise, and at this year’s Tribeca Film Festival he’s debuting the next step in his underwater documentary work, a short virtual reality film called Into the Now.Read More
We are thrilled to announce that Altered Carbon and The Last Goodbye have won Lumiere Awards for Best Augmented Reality Piece and Best VR Documentary (Jury Prize), respectively. Thank you to all who voted!Read More
by Tim Nudd
Would you pay more to keep the fast in fast food?
On the heels of its brilliant anti-bullying spot last year, Burger King has found another cause it can get behind, and promote with a clever in-store stunt—net neutrality.
Net neutrality is a complicated topic to explain, which is where Burger King came in with a meaty metaphor. It set up a social experiment at a BK location—with a hidden-camera setup not unlike that of the anti-bullying spot—and taught Whopper buyers a memorable lesson. In the video below, see how real customers reacted to being charged more for the same quick-serve Whopper—or, for the regular price, having to wait longer for a Whopper as BK employees intentionally, and seemingly pointlessly, slow down their service…Read More
As the intersection of art and technology grows more crowded, Sundance Institute showcases a curated collection of cutting-edge independent experimental media works by creators who are pushing the artistic development of the new mediums of VR, AR, mixed reality (MR) and AI. The 2018 edition of New Frontier at the Sundance Film Festival offers some of the most innovative independent production and experimentation at the crossroads of film, art and technology that is being created today. Programmers assembled an international slate of VR, MR, and AI from a mix of invitations and submissions to an open call for VR work earlier this year.
Dispatch / U.S.A. (Lead Artist: Edward Robles) — A small-town police dispatcher faces the greatest challenge of his career during an all-night crime spree. Cast: Martin Starr, Julianna Guill, Graham Shiels, Beth Grant, Samuel Stricklen, Kelly Jenrette.Read More
by Jonathan Shieber
Dispatch, a gorgeous, harrowing 24-minute experiment in narrative storytelling created by the acclaimed studio Here Be Dragons, which uses virtual reality in novel ways, may be one of the most interesting steps on the path to creating VR’s own narrative language.
The short, which debuted at the Venice Film Festival earlier this year, is now available through the Oculus store on both the Rift and the Gear. The first three episodes are available now and the fourth and final installment will be released at a later date.
by Daniele Alcinii
It was April of this year when director Addison O’Dea received a phone call from executives at Discovery Channel and Here Be Dragons, the virtual and augmented reality studio from Patrick Milling-Smith and Chris Milk.
That phone call would result in a months-long whirlwind of activity in the field to capture, in 360-degree video, a “visceral travel experience” that dives into a myriad of cultures and subcultures from across all seven continents.
The end result is an immersive 38-episode, seven-chapter series titled Discovery TRVLR that was produced in tandem by Discovery VR and Google’s VR team.
The series centers around a “Guru, Renegade, Entertainer or Explorer” in each environment as they pull the curtain back on varying rituals, unique traditions and life-threatening quests that encompass their culture. O’Dea says the series is “almost like an invitation because none of what we do is really on the traditional path for a guest.”Read More
By Daniele Alcinii
Patrick Milling-Smith and Chris Milk’s virtual and augmented reality studio, Here Be Dragons, has bolstered its producing team with the appointments of David Richards and Kamila Prokop joining as executive producers.
In her new role, Prokop (pictured, left) will manage branded entertainment and grow the digital studio’s talent roster, while Richards will work across the mediums that Here Be Dragons currently encompasses.
Previously, Prokop co-founded Maven Label, a talent agency representing industry leaders in content production, post and music, and specializing in commercials and branded content. Maven Label’s clients included The Russo Brothers, Kahlil Joseph and Dougal Wilson, among others.
Richards , meanwhile, previously developed content through client and brand partnerships for such companies such Nike, Apple, Geico and Walmart. Richards has received Emmy and Webby Awards nominations for the Intel- and Toshiba-made web series The Power Inside.Read More
by Greg Evans
Discovery Communications and Google are teaming on the launch of Discovery TRVLR, an immersive, ambitious 38-episode virtual reality travel series that explores cultures across the globe through a “360-degree storytelling experience.”
“Discovery’s viewers look to us for innovation and expect to be taken places that satisfy their desire for exploration and adventure,” said Rebecca Howard, SVP Emerging Platforms and Partnerships at Discovery VR. “Like Discovery, Google’s VR team shares a passion for VR storytelling, and we are thrilled to partner with them on Discovery TRVLR, our most ambitious endeavor to date.”Read More