Tears and Technology: Inside Björk’s Virtual Reality Video for Stonemilker
By Emily Mackay
Music videos that make a virtue of innovation tend to hammer the point home with bells and whistles, spaceships and explosions: for example, Michael andJanet Jackson’s Scream, Kanye’s Power or more recently, Azealia Banks’ mirror-game for Wallace or Arcade Fire’s interactive We Used to Wait.
However, the premiere of Björk’s immersive virtual reality video for Stonemilker reduced people to tears featuring just a woman on a beach. The video, directed byAndrew Thomas Huang was shown, using a headset that turned a smartphone into a VR device, to fans who had purchased a copy of her new album, Vulnicura, from Rough Trade East in London. It can also be seen at Rough Trade New York until 28 March and as part of MoMa’s Björk exhibition, which runs until 7 June.