Bjork Releases 360-Degree 'Stonemilker'
Video as Virtual Reality App
By Ryan Reed
Björk has invited fans to explore her oceanic "Stonemilker" video through a new virtual reality app. The piece is available to purchase via iTunes for both iPhone and iPad platforms, as either a "magic window" or by using third party virtual reality glasses.
Originally, the "Stonemilker" clip – directed by Andrew Thomas Huang – was only viewable at Bjork's March retrospective at New York's Museum of Modern Art. It debuted three months later on YouTube, allowing users to view the Icelandic art-pop musician from multiple angles as she sings on a beach outside of Reykjavik.
"Intimacy was the goal of this project, giving Björk the open, unrestricted stage on which to perform, and giving audiences a one-on-one experience with her through [virtual reality]," Huang told Dazed of the experimental video. "The shoot was spontaneous, decided in a late-night conversation between me and Björk while we had VR gear with us in Iceland – the cyclical format of the 360-degrees was perfect for the circular fugue structure of 'Stonemilker.'"