Customers can don a Samsung VR set
and take a trip to Peru
By Jefferson Graham
Virtual Reality is a huge buzzword in the Hollywood and gaming communities, as folks look to eye-popping, immersive photography as the next big thing, and a way to get the mobile generation entranced. Facebook bought tech start-up Oculus, which works with Samsung on the Gear VR system, for $2 billion in 2014.
Toms specializes in one-to-one marketing. Buy a product from Toms and it donates to people in need.
The top request from customers has always been to “go on a giving trip," says Toms founder Blake Mycoskie. “Now, with VR, we can take them to Peru...and when they take the headset off, your whole world is now upside down.”