How Kite and Lightning Creates Brand Experiences With Virtual Reality


By Eric Carson

Marketers want audiences to connect with their brands. It’s simple. It might be through a particularly well-made commercial, or a tweet that merited a favorite.

Increasingly, technology becomes the means by which brands try to make those connections.

Some brands are now turning their attentions to virtual reality and wondering what they could do with a brand experience that’s entirely immersive.

One creative design studio sitting at the intersection of brands and VR is Los Angeles-based Kite and Lightning.

Kite and Lightning was started by Ikrima Elhassan and Cory Strassburger. Both started off creating visual effects for films. Strassburger worked more on the art side. He’d been involved with TV shows from the X Files to movies like Minority Report.

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