UN Launches Powerful Samsung
Gear VR Film Following Syrian
By Mike Butcher
A young girl, a Syrian refugee, suddenly appears before you, sitting on the floor of a cramped room. She describes her family, and takes you on a journey through the refugee camp in which she lives. You sit beside her in her makeshift school classroom and watch children tramp through the muddy streets in the encampment. You feel as if you can smell the bread being baked in front of you at the camp’s bakery. This is the powerful, immersive and deeply moving experience invoked by a ground-breaking new film shot for the United Nations using the Samsung Gear VR 3D platform, which is a collaboration between Samsung and Oculus. As a way to create empathy with a subject, it’s definitely a harbinger of things to come.
Fashion model Mari Malek (pictured), former Harry Potter star Emma Watson, UN Secretary General Ban Ki-moon and Norwegian Prime Minister Erna Solberg were among the dignitaries at the World Economic Forum in Davos today backing the launch the new film, shot specifically for the Samsung Gear VR.