21st Century Boozing: VR Integration and More


By Sam Slaughter

These VR headsets transport you—usually—to where the spirit was made, allowing you to get a glimpse at the process that goes into what’s in your glass without ever leaving wherever you are.

Take Ardbeg, for example, who recently unveiled their “Untamed Islay Experience,” a virtual reality tour of Islay that also takes your palate on a tour of three of their releases, Ardbeg Ten Year Old, Corryvreckan, and Uigeadail. The video, which was directed by Imraan Ismail, an award winning writer, director, and visual artist, shows off the stunningly beautiful island while also giving a sense of the roughness that inspires the bold, peaty flavors of Ardbeg’s whiskies. The video turns the volume up to eleven for the Corryvreckan segment, which plunges you deep into the heart of the eponymous whirlpool.

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