The New York Times VR Film ‘The Displaced’ Wins the Lions Entertainment Grand Prix
By Tim Nudd
"The Displaced," which immersed the viewer in the lives of three child refugees, was extraordinary both as an editorial and a marketing piece, said Goodman. Rather than describe its power, he urged the journalists assembled to watch it for themselves, but he did say that it satisfied one criterion in particular—the brand connection.
"This is a piece of entertainment content that moves the brand and the business that created it forward," he said.
Meanwhile, the Lions Entertainment for Music jury president, Josh Rabinowitz, evp and director of music at Grey Group USA, lauded both of his jury's Grand Prix winners as brave and groundbreaking.