Virtual Reality Will Transform Cinema in 2016

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By Oliver Franklin Wallis

“Film is an antiquated term. We call them ‘experiences’,” says Chris Milk, founder of LA-based VR production company An artist and film-maker, Milk was an early innovator in VR cinema, having produced an acclaimed music video for Beck’s “Sound and Vision”. Taken by the form, he founded, which produces VR content for companies including Vice and NBC. A typical film is a thrilling experience: take Walking New York, a nine-minute documentary produced for The New York Times about the French street artist JR. The short opens with the viewer sat face-to-face with the artist in his studio; as JR speaks, the viewer is free to gaze around at his work littering the space. Later, you experience a 360° time-lapse shot from the centre of Times Square, as if reality is warped and distorted.

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Gabrielle Brown