TOMS Brings Virtual Reality Giving
Trips to Retail Customers
By Jonathan Nafarrete
In partnership with Chris Milk’s VR production company Vrse, TOMS is bringing fashion fans closer than ever to experience a TOMS Giving Trip. The latest VR experience allows viewers to tag along with TOMS in Peru through a four-minute 360-degree film.
Known for matching every pair of shoes purchased with a new pair of shoes for a child in need, TOMS also takes pride in their year-round Giving Trips. In over 70 countries around the world, TOMS Giving Trips allow employees and partners to place new shoes on kids and see firsthand the work that Giving Partners and TOMS shoes are helping to improve education and health programs.
The latest TOMS “Virtual Giving Trip” has gone beyond just an initial retail test, to a roll out of their VR experience in over 30 retail stores globally and trunk shows at select department stores like Nordstrom.