Here Be Dragons and U2 come together once again to create a revolutionary new visual interpretation of U2’s Song for Someone.  Milk takes singers around the world and joins them together to create this reimagining of the music video.

Song for Someone launched on the Apple eXperience Bus, which is traveling to all of U2’s 18 show venues where it is being parked outside each arena for fans to experience the VR video. Fans are encouraged to interact with iPads with the Vrse app loaded showing Song for Someone in magic window, recently hailed as best app/player experience in world of virtual reality by Apple Insider, which offers a range of rich Virtual Reality Experiences. The production team travelled to 11 countries around the world with three camera teams, equipped with 3D 360 camera systems designed by Here Be Dragons. Proprietary live stitching was provided on set allowing Milk to direct for the first time in the virtual space, wearing a VR headset.



U2, Apple

Chris Milk

Executive Producers
Patrick Milling- Smith, Samantha Storr

Ari Palitz

Directors of Photography
Imraan Ismail, Ian Doss

Interactive Binaural Sound Design
Jeffrey Anderson

Sound Design
Greg Townley

Post Production

Logan Hellflefinger

Assistant Editors
Ruben Proença, Julian ong

Original Music




Chris Milk's Reel